IT Cosmetics

I have found my new holy grails in base makeup.

For a long time I’d seen and heard about the It Cosmetics CC+ Cream, but as a heavy-coverage foundation lover I didn’t feel I could justify the brand’s price price for a CC cream. It was only after I received a sample of the foundation alongside a different purchase that I got curious and gave it a try.

I’m a bit of a sucker for a good deal, so when the Black Friday deals were flying around in November, I picked up a few products from the brand to try them out. Boy, am I glad I did!

The products I bought are:

  • Your Skin But Better Foundation
  • Your Skin But Better CC+ Cream (SPF 50 UVB)
  • Bye Bye Undereye Full Coverage Anti Aging Concealer
  • Bye Bye Pores Poreless Finish Airbrush Powder
  • Concealer Brush

I also got a makeup bag which included some other bits from the brand (mascara, brow powder, moisturiser, cleanser etc) which I won’t include in this post as I want to focus on the great products I’m now loyal to.

Your Skin But Better Foundation

I’ll start with this as it’s the first product I tried from the lot.

As I mentioned above, I tried this from a sample out of curiosity. I wouldn’t normally be that fussed about foundation samples, but for some reason I was drawn to trying it. I was astounded by how it just became one with my skin!

Instantly I noticed my skin looked more refined, almost as though there was a filter on it. The coverage was exactly what I was looking for, and the tone was perfectly even with a matte finish. I also noticed that it’s less sticky than other foundations, and doesn’t transfer anywhere near as much.

I was lucky that it was around the time of Black Friday deals, because I went on to the site to buy it and then decided I also wanted to try a few more products which got me some killer deals (30% off, free gifts and the like).

One thing that I really love is that it doesn’t look cakey or over-the-top in natural lighting – it just looks as it describes itself: your skin but better. It claims to improve your skin over time when used regularly, but I can’t attest to this as it’s too difficult to attribute any improvements I’ve seen in my skin to this as opposed to the extensive skincare routines and various products I use, so I’m focussing on how this performs as a foundation only.

I can whole-heartedly say that this has shot right up to the top 3 foundations in my list – perhaps even claiming the spot 1 or 2 (too difficult to REALLY rank them, though) – and one I’ve already bought more of and will repurchase again and again.

CC+ Cream

This is pretty much in the same category as the foundation for me: insane coverage yet not heavy.

I really love that this contains SPF, although it’s important to point out that this wouldn’t be enough on its own – you should always use a proper SPF and enough of it! As I’ve eluded to earlier in the post: I wasn’t convinced that a CC cream would do it for me. To be honest, I think that’s my own issue for not doing enough research and understanding what a CC cream is (I just associated it with a tinted moisturiser and BB cream).

I’m not sure whether I prefer this or the foundation as they’re both on par with one another, so I find that I alternate between the two as I love them both. As with the foundation, this gives a full-coverage (although maybe slightly less full) with matte finish and doesn’t budge or transfer too easily.

This is a product that I also already have a backup for without having finished my first tube, and expect to repurchase it again and again.

The only description I can think of for this, along with the foundation, is they’re like an undetectable velvet veil that perfects your skin and tone.

Bye Bye Undereye Concealer

I think this would be the next in line for comment, as I apply it either before/after whichever of the above I’m using on the day.

Now first a warning for you: don’t do what I did and just go for whichever colour you think might work for you if the colour you would have chosen is out of stock… I’ve ended up with 2 different colours which I mix to create the perfect colour for me. Initially I went for the lighter colour and looked ridiculous! So I bought a darker one to counterbalance and I was lucky that it blended to create the right colour. What with lockdowns galore I just couldn’t muster up the energy to return the light shade so I was lazy and hoped for the best. Don’t try this at home is all I can say…

Anyway, as I was lucky enough for the two shades combined to give me the correct shade, I could really notice and appreciate the full effect of the product. I went in with too much at first, at which point it went cakey very fast (this would happen with any concealer, so I wasn’t put off). When I removed the excess and used it a couple more times with less, and I could appreciate the amazing coverage and smoothing effect. This is one of those products where I can honestly say a little goes a long way and it makes quite the impact.

I felt like a doll after using this and the foundation/CC+ cream!

I also got the concealer brush to apply this with and I’m really glad I did. I don’t think it’s really necessary but it definitely makes it easier and gave the effect I was looking for. I use the flat end to gently apply the concealer and blend it with the fluffier end. Each end of the brush has a cover which makes it perfect for carrying around with you. I use this every time and haven’t wanted to use anything else since I first tried it.

One thing I will point out, however, is that the concealer can go ever-so-slightly cakey under the eyes and highlight lines if you don’t set it properly. I have chubby cheeks and I smile/laugh a lot (easily pleased), which really doesn’t work well with an unset concealer. That’s why I’m really glad I bought the powder. Which brings me on to the next point…

Bye Bye Pores Finishing Powder

There are loads of finishing powders out there that are plain excellent, so this isn’t something I would say is 100% necessary, but I fell in love with it alongside the rest of the products.

It’s a super fine, translucent powder that really does perfect skin. It appears white in the pot, but when applied just enhances the skin without altering the colour or tone.

It’s mattifying and I would dare to say quite blurring. I really enjoy using this to set the concealer under my eyes (see above – absolutely necessary!) which does an incredible job, as well as using it on the rest of my face to give that perfected, blurring effect we’re all striving for. It’s perfect for me as a matte fan (I’m not a dewy-skin person as I feel like I just end up looking sweaty!).

I do struggle to dispense it occasionally, which is my only gripe. It comes with a really cute little puff which basically blocks the powder from being dispensed so I have to carefully dislodge the puff slightly in the hope that powder won’t go flying. It’s not that big an issue though, and certainly not anything to make me want to stop using it.

I bought all of the above from the It Cosmetics site, and some other bits from Cult Beauty but I’ll save that for another day as those discussed here are my staples.

It’s safe to say I’ve been converted to an IT Cosmetics fan. I know not everyone gets on with it but from what I’ve seen people have largely had the same positive experience as I have. This is all my personal thoughts and feelings on the products after using them myself for a while now. All pictures are my own,

My experience with Beautypie part 2: Makeup

Naturally, after reviewing the skincare products I’ve used from Beautypie it makes sense to follow-up with my thoughts on the makeup products too…

I haven’t used as much of the makeup range as I have the skincare, but that definitely doesn’t mean I haven’t found some products that have earned their permanent place in my makeup bag warehouse.

I’m not going to go into the detail around Beautypie as a company again, as it’ll literally be exactly what I covered in my previous post (see: My experience with Beautypie part 1: Skincare), but it’s fair to say that they have hold a good weighting in my cosmetics cupboard for a multitude of reasons!

So without further ado, onto the products I’ve tried and tested.

The products I have tried


Personally I’m a fan of full-coverage foundations, so I wasn’t sure what to expect with this one. I’m also dubious of ordering a foundation online as it’s really difficult to find your colour easily – even with comparison charts. I dropped BP an email and asked whether they would be able to send me some samples of the foundations in appropriate shades for my skin tone. I told them which shades I use in specific brands, and they sent out 3 small pots of foundation to try which was super helpful. I’m not sure if they’re still doing this now as you can order a set of foundation testers on the site (£6 or £5.44 for members) in sets for fair-medium/medium/deep tones, but it’s always worth a try to see if they can send you some samples free of charge!

This foundation has surprisingly decent coverage and is buildable, so it can be sheer enough for someone who doesn’t want that extra coverage. The price for my shade is £7.36 for 30ml, however the prices across all of the foundations range from £6.75 up to £9.99 (members prices). BP addressed the price disparity across the range in an email update from June, where they explained that the prices on the products are directly related to the prices paid to the factories when Beautypie make the bulk purchases. To take advantage of the lower prices, they need to order big batches. However at times where they had have to make smaller orders to restock particular products, the impact has been that those specific products/shades of foundation if this case have had a slight increase in their price and thus have a different price to other shades. Personally, I’m not too fussed as the prices are still amazing for what you get.

This is officially my go-to everyday foundation now. At that price why would it not be?! I do still like to use my MAC studio fix at times, but the Beautypie foundation is such incredible value that I feel stupid having anything else as my primary. It has a matte finish and doesn’t feel like a heavy product, regardless of the coverage. It does transfer a bit if you’re not careful, but setting the foundation does help and it lasts all day. It just makes my skin look the way I want it to, I guess that’s the best way I can explain it!

I apply the foundation using a Beautypie makeup sponge (BeautyBlender style), which I’ve bought a few sets of as they’re really good too and so affordable.


Unfortunately I don’t plan to repurchase this mascara as I found is a bit disappointing.

Perhaps I just wasn’t holding the wand properly, but I found it quite difficult to work with at times and ended up getting mascara around my eyes and not just on my lashes! I’m still using it to use it up but I have to be very careful holding the wand now. I also found that it transferred under my eyes throughout the day a lot more easily thank other mascaras I’ve tried. It sits around at the bottom of my makeup bag a lot while I’m slowly using it up.

It does do a reasonable job of enhancing my lashes once I’ve got it to apply properly, but it’s not overwhelming. I also found it can go clumpier than I would like – yet another reason I wouldn’t recommend it. Other people may get on with it better than I did, and it’s by no means a bad mascara or even the worst I’ve tried, but it’s not a product I’ll go for again. Let me know if you’ve tried it and had a different experience!


I fell in love with this the first time I used it and never looked back. What else can I say other than this is a KILLER product?!

I would say this is a pretty decent dupe for the ABH Brow Whiz; it’s really pigmented, you can do lighter/harder strokes for different strengths of the product and it lasts really, really well. You can create little ‘hairs’ with lighter strokes which can be pretty convincing! There’s also a little spoolie at the other end to really get the desired shape and effect of the look you’re going for. I would say it lasts at least a couple of months (unless you love a really bold brow, so at £5.44 it’s a steal, and I may or may not always have at least 2 in back-up at all times…

Following the foundation, this is the second BP makeup product that holds a high ranking in my makeup bag and is a staple. I use the shade Hot Coffee on a daily basis.

Spoolie with the brow pencil
Brow pencil point
It’s easy to create different strokes


I’ll say it straight: this is a good bronzer. It’s not particularly special, but it does the job.

I opted for the shade: Goldielux, described by BP as: “subtle bronzing for lighter skin tones“, but I feel it’s that it’s veering towards being a little bit too dark for my skin tone and easily goes patchy if not applied carefully so not much is needed. It’s particularly good for the summer when you want that extra-tanned look but for me there are days where it can otherwise just feel that little bit too much.

Don’t let that take away from the fact that it’s effective though, and a product that I would recommend buying if you were looking to try out a new bronzer without breaking the bank. When it’s on it lasts and does exactly what you want it to do. It’s easy to apply and picks up well on the brush due to the fine pressed powder, so it’s pretty great for £8.76 members price. Plus, it comes with a little mirror which is always useful!

It would be good if Beautypie were able to offer more shades, but it’s understandable that they can’t offer loads of varieties of every product.


I bought these in 2019 in the shades: Knockout Punch (A Pinky Brown) as a satin lipstick, and Shade : Cowboy Nude (A Brown Nude) as a matte lipstick. I’m not sure whether Knockout Punch is still available as I couldn’t see it on the site, but Cowboy Nude still is.

I actually ordered Knockout Punch first and I was so impressed with it that I bought a second one the next month. These are really lightweight, pigmented lipsticks that don’t dry your lips out – even the matte one. There’s a great variety of shades for each type, and I adore the colours of these ones.

Admittedly I don’t wear them enough but since rediscovering them recently (mainly to test them out for this post) I’ve been wearing them a lot more! The application is really easy and doesn’t drag your lips, and the lipstick lasts really well – only needing a top-up every now and then. My lips still feel soft and happy after using these – a feeling I don’t often get with lipsticks (especially mattes!).

At £4/£5-ish each these are so worth trying out. Beautypie also have a great range of lip liners…

Left: Satin lipstick in Knockout Punch; Right: Matte Lipstick in Cowboy Nude
Left: Knockout punch; Right: Cowboy Nude


I got these in the shades Damzel and Reckless Red, which are both good shades for pairing with other lipsticks (of course the red will only really pair with red shades).

These are really easy to use and just glide on, making applying lipstick fast and easy. Both of these last really well, and the formulation I find to be really comfortable and pleasant to wear. It’s quite a creamy consistency and not irritating on the lips. I also think the shades are really pretty, and there’s a good variety to choose from! The members price for all of the lip liners is under £4 – incredible value in my opinion. I plan to get more of these (and the lipsticks, of course) because of the amazing quality and value.

It’s really easy to sharpen these as well, which is always a bonus. IT’s so frustrating when you sharpen something and it breaks or just doesn’t seem to want to be sharpened!

Top: Damzel; Bottom: Reckless Red
Left Damzel; Right: Reckless Red

I’ve also used the SHAPE & SMUDGE EYESHADOW BRUSH which comes in handy, but it’s not one I would reach for super often. I find it good for applying shadows along the lower lash line as it picks up the colour really well and makes the shadow easy to apply.

That concludes my Beautypie review for now until I get some new bits to try. I hope you enjoyed it and thanks for visiting!